Nicholas Ind is a popular speaker and presenter who brings the subject of branding to life with interesting research and stories. He is ‘en av Europas främsta Varumärkesexperter’ (one of Europe’s foremost branding experts) and as the Journal of Brand Management described him ‘a heavyweight’.

The three core subject areas that Nicholas talks on are described below:

Living the Brand: successful brands are about imagination. These are the brands that inspire us. These are the organisations we feel emotional about; the brands that we trust. Yet stimulating imagination among employees and customers is hard. In this presentation, Nicholas uses examples such as Nordstrom, UNICEF and Patagonia to demonstrate how memorable and powerful ideas can build employee involvement and commitment. The companies that succeed at this, benefit in terms of higher productivity, enhanced financial performance and greater intellectual capital.

Branding and Sustainability: this presentation argues that branding is important because it creates value. This is about having a clear and authentic ideology, which should incorporate principles of sustainability The challenge for most organisations is to build sustainability into the culture and everyday actions of the organisation. That requires commitment and participation. The presentation shows how organisations can build responsible and sustainable brands that also build long term brand value.

Creativity and Innovation: this presentation shares the results of research from a new book, called ‘Inspiration’ that investigates organisations where creativity is an inherent part of the culture and where continuous creativity is maintained as part of the process of building competitive advantage. Using such examples as IDEO, Volvo, Quiksilver and Tate Modern the presentation explores with the audience the barriers to and key success factors of creativity.

For references talk to any of the conference organizers where Nicholas has spoken.

Recent:

People are the Brand. HRNorge Seminar, Oslo

Living the Brand. ING Global Talent Management, Amsterdam

Living the Brand workshop. Brand Conclave, Kolkata, India

Living the Brand. Marketing Society, Stavanger, Norway

Conscientious Brands. Special Interest Group on Branding, Barcelona

Living the Brand. Puratos Management Conference, Brussels, Belgium

2008:

Brand Building. Irish Food Board, Dublin, Ireland

Bringing your brand to Life. Entrepeneurs Organization, Vlieland, The Netherlands

Living the Brand. Springs Global Conference, Charlotte, USA

2007:

Living the Brand. 4th Marketing Excellence Conference, Cyprus

Living the Brand: from words to actions. NHTV Executive Programme, Breda, The Netherlands

Living the Brand. Virgin Media Finance Managers Seminar, London

Bringing the identity to life. Greenpeace International Communication Directors Seminar, London

2006:

Living the Brand. Mexx Design Symposium, Amsterdam

Living the Brand. Branding-corporate religion conference, Moscow

Beyond Branding. Belgrade Design Week, Serbia

Re-thinking Branding. EUConsult, English National Opera, London

2005:

Re-thinking branding. MSN One Event, Amsterdam, Netherlands

Realising a Living the Brand culture. Stockholm School of Economics, Russia - Executive Programme

Creative Leadership Strategies for Success. SME Forum - Keynote Speaker, Bristol, UK

Bringing the brand to life. Orkla Media, Copenhagen

Realising a Living the Brand culture. Orkla, Sarpsborg, Norway

2004:

Inspiration: Capturing the creative potential of your organisation. Nicholas Ind and Cameron Watt. The Team, London

Living the Brand: from words to actions. Brand College, Rotterdam

Organisational Storytelling and Brand Champions. Nordic Brand Academy, Stockholm

Branding and Fundraising. FMA Conference on Social Empowerment, Vienna

Inspiration: creativity workshop. Nicholas Ind and Cameron Watt. CiB, London

Beyond Branding Account Planning Group Deutschland, Hamburg

Branding and Sustainability ABN AMRO, Noordwijk, The Netherlands

Inspiration Day ABN AMRO, Amsterdam

2003:

How branding helps drive fundraising IFC Master Class, Amsterdam

Brands and Customer Satisfaction ABN AMRO, Paris

Living the brand Oriflame annual conference, Tunisia

Beyond Branding: moving beyond abstraction Conference on 'The Role of Humanities in the Formation of New European Elites', Venice

Building a brand inside out SOS Kinderdorf International, Innsbruck

Living the Brand IAAMC Summer Conference. Los Angeles

Inspiration at Work ABN AMRO Global Conference. Amsterdam

How to Brand Norway Images of Norway Conference,
University of Oslo/Royal Ministry of Foreign Affairs

Branding in Higher Education HEIST Reputation Management Conference, New College, Oxford University

2002:

What is branding?
Intellectual Property Conference, Oslo

Living the Brand Seminar
FutureBrand, New York

Living the Brand
PDVSA Leadership Symposium, Caracas, Venezuela

Living the Brand
IIR - Corporate Branding Conference, Stockholm

Living the Brand
Brand Genetics Conference, Rotterdam

Branding Olympics
Norwegian Marketing Association, Oslo

2001:

Living the Brand
IIR - Corporate Branding Conference, Stockholm. Key note speaker

Living the Brand
IIR - Corporate Image Conference, Amsterdam

The Future of Brands
IIR - Marketing Conference, Stockholm. Key note speaker

Internal Branding
Conference Board - Corporate Image Conference, London