Meaning at Work
2010 CappelenDamm
Written to inspire people about the potential for finding meaning at work this books features interviews with artists, academics, film and theatre directors, entrepreneurs and business managers. Illustrated. Also available from the publishers.
Living the Brand (third edition)
2007. Kogan Page.
A new updated edition featuring up-to-date research and new cases
such as Greenpeace, Ferrari and Quiksilver. See the new trailer for the new Living the Brand film at http://www.livingthebrand.org
Beyond Branding: How the new values of transparency and integrity are changing the world of brands
2003. Kogan Page.
Edited by Nicholas Ind. See www.beyond-branding.com
Living the Brand
2001. Kogan Page.
Using international examples this practical and inspirational book
demonstrates how forward-thinking organizations have been able to
use the power and knowledge of their employees to bring the brand
to life.
Making the Most of your Corporate
Brand
1999 Financial Times. Chinese language
edition available shortly.
This practical guide is designed to help businesses define and then
manage their corporate brands..
The Corporate Brand
1997. Macmillan.
The Corporate Brand shows how organisations can best manage their
reputations. The book is more than just about names and logos. Its
fundamental premise is that organisations should integrate all forms
of communications – be they the performance of products and
services, the action of employees, or advertising – to build
interactive relationships with all audiences. |
