Living the Brand (third edition)
2007. Kogan Page.
A new updated edition featuring up-to-date research and new cases such as Greenpeace, Ferrari and Quiksilver. See the new trailer for the new Living the Brand film at http://www.livingthebrand.org

Beyond Branding: How the new values of transparency and integrity are changing the world of brands
2003. Kogan Page.
Edited by Nicholas Ind. See www.beyond-branding.com

Living the Brand
2001. Kogan Page.
Using international examples this practical and inspirational book demonstrates how forward-thinking organizations have been able to use the power and knowledge of their employees to bring the brand to life.

Making the Most of your Corporate Brand
1999 Financial Times. Chinese language edition available shortly.
This practical guide is designed to help businesses define and then manage their corporate brands..

The Corporate Brand
1997. Macmillan.
The Corporate Brand shows how organisations can best manage their reputations. The book is more than just about names and logos. Its fundamental premise is that organisations should integrate all forms of communications – be they the performance of products and services, the action of employees, or advertising – to build interactive relationships with all audiences.