Humble Leaders RSA Journal 2012

Meaning at Work RSA Online 2012

Beyond Place Branding (with Erling Dokk Holm). Chapter in the Place Branding Year Book 2012 ed. Govers and Go

Beyond the Fringe: creativity and the city (with Louise Todd). Chapter in the Place Branding Year Book 2011 ed. Govers and Go

Brand Building, Beyond Marketing (with Majken Schultz) Strategy+Business, 2010

Branding and the Arts (with Cristian Saracco)
Spanish Language edition of Harvard Business Review , 2008

The Concept of Participatory Market Orientation (with Rune Bjerke) Journal of Brand Management, 2007

Beyond Branding: from abstract to cubist thinking. Journal of Product and Brand Management, 2006

The impact of aesthetics on employee satisfaction, identity, creativity, mood and motivation - toward a conceptual framework (with Rune Bjerke and Donatella de Paoli)
Paper presented at EURAM, St Andrews, 2004

Branding on the Web: a real revolution
Advertising Express, 2004 (with Maria Riondino)

Inside Out: how employees build value
Journal of Brand Management, 2003

A new source of inspiration
Editorial, Journal of Brand Management, 2003

Inside Out
Propeller, 2002

Norwegian Brands – where are they?
Dagens Næringsliv, 2002

Living the brand: Why organisations need purpose and values
Market Leader, 2001

Branding on the Web: a real revolution
Journal of Brand Management, 2001 (with Maria Riondino)

Branding - what can the private sector learn from charities?
Brand Strategy (with Matthew Bell)

Freedom and Order: A participative approach to corporate branding
Journal of Brand Management, 1999 (with Matthew Bell)

The company and the product: the relevance of corporate associations
Corporate Reputation Review, 1998

An Integrated Approach to Corporate Branding
Journal of Brand Management, 1998

Corporate Identity in three dimensions
First International Corporate Identity Symposium 1994

Case study in Competitive Advantage
Strathclyde Working Paper Series 1988, Economist Intelligence Unit 1988