Beyond Branding: from abstract to cubist thinking
Journal of Product and Brand Management, 2006
Re-thinking Branding
Journal of the Stockholm School of Economics in Russia, 2005 (http://www.u-journal.com) How brands determine organizational creativity (with Cameron Watt)
Design Management Review, 2005 The impact of aesthetics on employee satisfaction, identity, creativity, mood and motivation - toward a conceptual framework (with Rune Bjerke and Donatella de Paoli)
Paper presented at EURAM, St Andrews, 2004
Branding on the Web: a real revolution
Advertising Express, 2004 (with Maria Riondino) Inside Out: how employees build value
Journal of Brand Management, 2003
A new source of inspiration
Editorial, Journal of Brand Management, 2003
Inside Out
Propeller, 2002
Norwegian Brands –
where are they?
Dagens Næringsliv, 2002
Living the brand: Why organisations need
purpose and values
Market Leader, 2001
Branding on the Web: a real
revolution
Journal of Brand Management, 2001 (with
Maria Riondino)
Branding - what can the private sector learn
from charities?
Brand Strategy (with Matthew Bell)
Freedom and Order: A participative approach
to corporate branding
Journal of Brand Management, 1999 (with
Matthew Bell)
The company and the product: the relevance
of corporate associations
Corporate Reputation Review, 1998
An Integrated Approach to Corporate Branding
Journal of Brand Management, 1998
Corporate Identity in three dimensions
First International Corporate Identity
Symposium 1994
Case study in Competitive Advantage
Strathclyde Working Paper Series 1988,
Economist Intelligence Unit 1988 |
