Nicholas Ind is a writer and partner in the consulting firm, Equilibrium Consulting. Previously he ran IconMedialab’s brand consultancy arm in Sweden. Before he joined Icon, Nicholas had his own branding consultancy in the UK, was a Director of a design group and was an Account Director in an advertising agency.

Nicholas is the author of eight books including The Corporate Image (1990/1992) – selected as a business book of the year; Terence Conran – The Authorised Biography (1995); The Corporate Brand (1997); Inspiration (2004) and Living the Brand (2001/2004/2007). His latest book is Branding Governance (2007) which is about an organisation wide approach to brand building. He is also the editor of Beyond Branding (2003).

He has worked on projects for Mexx, British Council, Foreign and Commonwealth Office, Ford of Europe, Inland Revenue, The Economist Group, Wallenius Wilhelmsen, StepStone, TNS, Telenor, The Swedish National Theatre and Unicef.

Nicholas has a BA degree in English Literature and History and an MBA. He is a former Director of the Design Business Association, a member of the advisory board of Corporate Reputation Review, the editorial board of the Journal of Brand Management and an Industrial Fellow at Kingston University. He teaches on branding and communication at Stockholm University, the Nordic Brand Academy and BI-Oslo. He was a founder member of the Medinge Group - an international branding think tank.